Otter Products LLC, the manufacturer of OtterBox smartphone cases based in Fort Collins, has established a new business unit that will focus on serving global commercial markets. The company has appointed Berkley Fuller as the chief commercial officer to lead this newly created organization. Previously, Fuller held the position of head of global channel development for the public sector at Apple. Otter Products CEO JC Richardson expressed his excitement about this new venture and stated that the company is already experiencing success with enterprise, SMB, and public sector customers. The creation of the Commercial Business Unit is an example of the company’s investments to meet customer demand and drive the commercial market.
Fuller, who had an eight-year career at Apple, has now joined Otter Products. In his statement, Fuller expressed his enthusiasm for being part of the company and highlighted that he has witnessed OtterBox becoming the most trusted name in device protection for consumers and commercial customers in the past two decades. He believes that the establishment of the Commercial Business Unit and the investments in commercial products showcase the company’s commitment to listening to its customers and building a team that will provide unique commercial solutions on a global scale.