• Thu. Jun 13th, 2024

Owner says Cadbury’s Bournville plant continues to be the cornerstone of the business

Byeditor

Mar 27, 2024

Cadbury’s owners have confirmed that the Bournville factory will continue to be the “home and heart” of the business for years to come. As part of its 200th anniversary celebrations, Mondeléz International expressed its commitment to maintaining the historic factory in the West Midlands.

Louise Stigant, the managing director of Cadbury, described it as a huge privilege to be part of a company with such a rich heritage. She emphasized the importance of the Bournville plant, referring to it as the “Crown Jewels” of Cadbury. Stigant acknowledged the significance of reaching 200 years of trading for the brand and expressed pride in being able to celebrate this milestone.

Despite facing challenges in the past, including a hostile takeover by American firm Kraft in 2010, Cadbury has remained a staple in the UK. The factory became part of Kraft’s confectionery arm, Mondelez International, in 2012, with Bournville serving as the Global Centre of Excellence for chocolate research and development.

While there were job losses and some production was moved to Poland in the following years, Stigant emphasized that the company has invested significantly in the UK business. With over £270m invested since taking over 14 years ago, Cadbury remains dedicated to keeping Bournville at the forefront of its plans. Stigant reiterated the commitment to Bournville, stating that it is seen as the company’s top priority and will continue to be the “home and the heart” of Cadbury.

By editor

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