The Sports Bra is currently in the spotlight, experiencing a surge in popularity. Jenny Nguyen’s breakthrough sports bar, exclusively showcasing women’s sports, recently announced franchise expansion plans in April. In May, Nguyen was honored as the grand marshal for the Rose Festival’s Starlight Parade. Now, in June, “The Bra” is making its mark internationally with a poolside pop-up in the south of France.
The pop-up event, known as “The Women’s Sports House,” will be part of the Cannes Lions Festival International Festival of Creativity next week in Cannes, France. Taking place at a villa’s poolside bar and terrace, the pop-up will feature The Bra’s signature cocktails, women’s sports on the screens, and sports memorabilia. Additionally, a special guest performance by basketball champ and rap superstar Flau’jae Johnson is set to take place at The Bra Cannes.
For those interested in attending, flights from Portland to Nice, France are available for around $1,000. Alternatively, individuals can visit the international Sports Bra headquarters located at 2512 N.E. Broadway in Portland using a $2.80 Trimet bus ticket.
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