Progressing small-business payments: Dru Armstrong

Dru Armstrong, the CEO of AffiniPay, has observed a shift in payment activities as businesses resume in-person operations following the COVID-19 pandemic. As more and more transactions become digital, small businesses are finding it challenging to keep up with the changing landscape. Armstrong notes that many small firms are hesitant to adopt digital payment methods due to perceived cost and time constraints. However, she emphasizes the benefits of having customers pay at the time of service rather than through traditional methods like mailing invoices or providing card numbers over the phone.

AffiniPay, a fintech company based in Austin, Texas, has been catering to small legal and accounting firms looking to embrace digital payment acceptance services. With a 20-year history of offering online payment solutions, AffiniPay recently expanded its offerings through the acquisition of MyCase in 2022. This acquisition allowed the company to introduce expense management tools and a virtual Visa card, enhancing its suite of services.

Looking ahead to 2024, Armstrong anticipates the transformative impact of generative AI on the fintech industry. AffiniPay is committed to leveraging new technologies to streamline business operations and simplify workflows for professionals. In order to stay ahead of industry trends, Armstrong stresses the importance of strong leadership and adaptability. She envisions AffiniPay becoming a trusted solution in the fintech industry by effectively incorporating tools that enhance efficiency.

As CEO of AffiniPay for the past three years, Armstrong brings a wealth of experience from her previous roles at Grace Hill and Lily Pod. Her leadership philosophy emphasizes the importance of identifying trends and swiftly adapting to changes in the industry. By remaining flexible and proactive, AffiniPay aims to solidify its position as a leading fintech solution provider trusted by businesses of all sizes.