PwC Ireland and Microsoft are collaborating to open a new generative artificial intelligence (GenAI) business centre with the goal of increasing the adoption of this new technology. The professional services firm announced that the centre, located at their headquarters in Dublin, will drive “the necessary investment returns in a safe and secure way” and has the potential to transform industries by automating tasks, revolutionizing problem-solving, and creating new opportunities.
The announcement of the new Irish unit coincided with a new survey conducted by PwC, which revealed that the adoption of AI and GenAI in Ireland is slower than international standards. The survey found that only 7% of Irish business leaders have fully implemented AI in their organizations, compared to 26% of US business executives. Additionally, 24% of Irish business leaders admitted they have no plans to use GenAI models in the year ahead, while 61% are either considering adopting AI or are using it to a limited extent.
Enda McDonagh, the managing partner of PwC Ireland, emphasized the significance of the new investment, stating that it will deliver a generational leap forward in the way they deliver work and aligns with their strategy to be at the forefront of technology-enabled change. The strategic collaboration with Microsoft aims to harness the power of generative AI in a secure and responsible way to build trust and drive sustained outcomes for clients.