Rauw Alejandro, amidst his tour and new music releases, has formed a new core management and business team, according to Billboard. The leadership of this team includes his longtime attorney and business manager, José Juan Torres, and his longtime personal manager, Matías Solaris. Additionally, sources have confirmed that Alejandro has enlisted Jorge “Pepo” Ferradas, founder and CEO of FPM Entertainment, to oversee the overall strategy of his career moving forward.
Previously managed by Eric Duars, Alejandro split with him last year after being signed in 2017. Speaking to Billboard during the Governors Ball music festival, where he was performing, Alejandro mentioned that he feels happy and in control of his career with his new team. He expressed gratitude for his past work with Duars and highlighted the growth and learning that has led him to this new stage in his life.
Ferradas, the manager of Camilo and his wife Evaluna, as well as co-manager of Rels B with Fede Lauria of Dale Play, brings a wealth of experience to Alejandro’s team. His previous experience includes managing Colombian star Shakira in Spanish-speaking markets and founding and developing GTS, Universal’s tour and management company. He also held the position of president of music at Univision.
Standing out in the reggaetón world, Rauw Alejandro is known for his dazzling choreography and genre experimentation. With hits like “Santa” with Rvssian & Ayra Starr, Alejandro has achieved 53 songs on Billboard’s Hot Latin songs chart, including 11 top 10s. Thanks to his combined touring, streaming, and sales figures, Alejandro ranked No. 6 on Billboard’s year-end Top Latin Artists chart in 2023. Currently signed to Sony Music U.S. Latin, Alejandro’s career continues to ascend with his new management team in place.