Pivotal Connections, based in Arcata, has recently moved to a new location at He Arcata Plaza to offer expanded services and retail space. The business, which provides physical therapy services to help patients with inflammation and pain, has added a private physical therapy room, cryotherapy tank, and sauna to its new facility. With the expanded space, Pivotal Connections plans to offer self-care tools in its retail section. Owner and physical therapist Dr. Sandy Buchester believes the new space will help the business fill gaps in the rural healthcare system. Patients can get more information about the company or book an appointment by visiting their website or calling.
Mad River Brewing, on the other hand, recently released a new product called Maize Goddess Indigenous Ale, the first beer to use tribal-grown ingredients. Made using regenerated corn on Ioway farms, this beer will soon be available throughout California. Mad River Brewery CEO Linda Cooley, who is a Yurok Tribal member, said this is the first step toward their goal of developing a completely tribal farm-to-table product. The company aims to celebrate indigenous cultures through the beer, which is refreshing and socially conscious. Mad River Brewery Marketing Director Jessica Karenko believes that the beer’s message of respecting women and supporting their leadership roles is refreshing compared to typical marketing surrounding women in the craft beer industry.