Report: Apple in Discussions with Meta, Rival is Reportedly Discussing AI Technology

Apple is currently in discussions with Meta, the parent company of Facebook, to integrate generative artificial intelligence (AI) developed by Meta into Apple’s products. This move is aimed at helping Apple catch up with its competitors in the AI sector, according to a report from the Wall Street Journal. Apple has also recently closed an agreement with OpenAI to incorporate ChatGPT, an AI technology, into its new “Apple Intelligence” service.

Apple has its own artificial intelligence capabilities, but it is seeking assistance from companies like OpenAI to enhance its offerings. The Wall Street Journal reported that Meta has been in talks with Apple to integrate its generative AI model into “Apple Intelligence.” Apple is also looking to incorporate features from Google’s generative AI system, Gemini, into its devices, as stated by Apple’s senior vice president of software engineering, Craig Federighi.

The main challenge for Apple in integrating AI technology into its products in recent years has been how to do so without compromising user privacy and security. The upcoming “Apple Intelligence” service will allow users to create emojis based on descriptions, generate summaries of emails, and update Siri with AI capabilities. Canalys predicts that 16% of smartphones released this year will have generative AI functions, with that number expected to increase to 54% by 2028.