RRH brand refresh highlights cancer survivor in new campaign

Rochester Regional Health recently celebrated a brand refresh with a focus on providing strong healthcare through teamwork. The new campaign, titled “We’re Here for It,” features Chelsea Autovino as its face.

Autovino, a mother of two, was diagnosed with stomach cancer while 17 weeks pregnant with her second child. Following the birth, it was discovered that the cancer had spread to her right ovary. Through multiple surgeries, she now lives without a stomach and is two and a half years cancer-free. Autovino credits her recovery to the collaborative healthcare approach taken by her numerous doctors.

Reflecting on her experience, Autovino expressed gratitude for the support team that was there for her throughout her journey. She emphasized the importance of having a strong support system and how it motivated her to keep fighting. She acknowledged that having a team of healthcare professionals both inside and outside of the hospital was crucial to her recovery.

Dr. Rachel David, a medical oncologist and hematologist at the Lipson Cancer Center, praised Autovino as a special individual with a special case. She highlighted the importance of teamwork in healthcare and how it was instrumental in helping Autovino, her baby, and her entire family through their ordeal. Dr. David expressed pride in the collaborative effort that led to Autovino’s successful recovery.

Rochester Regional Health’s new campaign aims to partner with the community, educate individuals, create employment opportunities, foster connections, and promote healing throughout the region. With 500 locations across the area, RRH is committed to providing high-quality healthcare through teamwork and collaboration.