SeenThis, an adaptive streaming specialist, has shared its data and published its ad formats on the collaborative sustainability platform Scope3. This collaboration allows users to choose SeenThis formats and view their emissions directly within the Scope3 interface.
SeenThis has developed its solution using streaming technology, which helps them optimize data to lower emissions. The latest update from Scope3 includes modeling for ad formats, demonstrating that SeenThis technology can lead to reduced emissions for advertisers compared to conventional methods. At a global level, SeenThis offers streaming ad technology that focuses on optimizing creatives and delivery.
Gabi Kay, Head of Product for Creative and Production at Scope3, emphasized the importance of having detailed data to make informed decisions about reducing emissions in the advertising supply chain. Working closely with partners like SeenThis, Scope3 has refined a model that accurately measures emissions at the ad format level. This improvement enables users to easily see how SeenThis’ player can achieve lower carbon results than traditional players.
SeenThis is excited to contribute to the Scope3 platform in order to help create a more sustainable advertising ecosystem. Their partnership with Scope3 allows advertisers to benefit from both solutions and choose partners that can effectively reduce emissions. CEO Jesper Benon expressed enthusiasm for working with media buyers worldwide who are interested in selecting partners that offer measurable emissions reduction solutions. SeenThis values their collaboration with Scope3 and looks forward to continuing their efforts to help advertisers minimize emissions from their campaigns.
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