Sherwin-Williams is committed to providing exceptional products and resources to both DIY enthusiasts and professional painters at its more than 4,800 stores across North America. The company offers exclusive products and personalized service to help customers make confident color selections.
Sherwin-Williams has introduced a new app powered by AI technology, which is designed to make it easier for homeowners to try out colors instantly and order samples seamlessly through the app. This next-gen color tool aims to simplify the color selection process for homeowners who struggle with choosing the perfect paint color for their projects.
Sue Wadden, Sherwin-Williams director of color marketing, explained that homeowners who enjoy design and DIY projects often find it challenging to select the right paint color. With an average of consulting 10+ touchpoints before making a decision, the color selection process can be overwhelming. The new color technology is intended to help homeowners find the right color with confidence and without stress.
Sherwin-Williams has enhanced its digital color visualization capabilities by utilizing its color data and expertise to create personalized color recommendations. The Sherwin-Williams Color Expert app uses innovative AI color technology to identify colors already present in a room, such as artwork and furniture, and provide users with tailored paint color suggestions based on their existing space.
By simply uploading an image of the desired room, the app can instantly recommend wall colors that complement other items in the space, such as furniture and décor. This groundbreaking technology aims to streamline the color selection process and provide homeowners with personalized color recommendations.