Spotlight on Business: Twisted Floor | Coverage by the Racine County Eye

Twisted Floors is a family-owned business that has been serving Southeast Wisconsin for the past six years. The company added a new showroom in January 2023 to better serve its customers. Located at 811 Fox Lane, #C, Waterford, the Twisted Floors showroom is situated alongside a 3,000 square foot warehouse used for business purposes. The company provides concrete floor coatings and floor installations for residential, commercial, and industrial spaces.

Family is an essential aspect of the business, as the Simes family lives in the area and enjoys providing quality work to other families. Trevin and Kari Simes, the company’s owners, both run their businesses with the intention of treating their employees like family. They offer benefits like insurance to their employees, understanding the value of such things in their industry. The couple has five children, and the idea of working in a family-oriented environment inspired Trevin to become his own boss.

The name of the company, Twisted Floors, is derived from its owner’s experience in working on both commercial and residential projects. The company offers flooring solutions for all kinds of spaces, from hospitals like Flottart Hospital and the Medical College of Wisconsin to single-mother garages. Previously, Kari owned a hair salon in Burlington. She joined her husband at Twisted Floors to be with her family more and is now the co-owner and manager of all business units.

The Twisted Floors showroom is a bright, warm, and inviting space where customers can enjoy a cup of hot coffee or tea while viewing the flooring options available for their homes. The company stocks only the best brands and invites customers to explore its variety of floors, including carpet, vinyl, and hardwood. The company goal is simplicity, and they want to create a communicative aspect with their customers.

With the new coronavirus infections’ influence, the company uses human interaction as one of its advantages as a small business. Twisted Floors prides itself on its customers’ ease of purchase, as the company eliminates all but the best options to make the selection process straightforward.

Twisted Floors is a local business, and the Simes family believes that local businesses are the backbone of the community. Racine County Eye and Kenosha Lens are local news sources serving a diverse community, and the company invites businesses to share their stories in their Business Spotlight feature.

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