Temu, a new online ultra-discount retailer, recently invested an impressive $21 million on advertising during the Super Bowl, causing people across the country to begin buzzing about the brand. Even more striking is that the name “Temu” means “team up,” but it’s not pronounced as one would expect. Instead of “team up,” it’s pronounced as “teh-moo.” This has left people wondering how they would pronounce a company’s name if it meant “team up.” Thus, the takeaway about Temu is this unconventional and misleading pronunciation.
Although it hasn’t been formally rebranded, the two-year-old e-commerce site for Temu has subtly changed the pronunciation of its name, with the new way appearing in videos before the Super Bowl. This change has caused a great deal of confusion and reaction on social media, with many commenting and questioning the choice. Even so, their investment in the Super Bowl ads appears to be paying off, with an explosion of search interest about the brand and its pronunciation following the game on Sunday night.
Not only did the Super Bowl ads put Temu on the radar of many, but it is rumored that the company’s parent company, PDD Holdings, is projected to spend billions on marketing the brand in 2023. With their sights set on challenging Amazon’s position in the US and competing with Alibaba on the global stage, it’s clear that Temu is poised to make a big splash in the e-commerce world.