Super Bowl LVIII made history in various ways, but from the NFL’s perspective, the most important way was that it was the most-watched telecast in the history of the medium. According to the league, 123.4 million on average watched the 49ers-Chiefs game across all platforms including CBS, Paramount+, Nickelodeon, Univision, and CBS Sports and NFL digital properties, including NFL+. This was a seven-percent increase over last year’s record of 115.1 million.
More than 200 million people watched at least some of the game, which the Chiefs won in overtime, 25-22. This was a significant achievement, but with 340 million Americans as of this month, it raises the question of what the other 140 million people were doing during the Super Bowl.