Target Announces Companywide Implementation of GenAI Technology for Store Team Members

Target is introducing Store Companion, an innovative AI-powered chatbot designed to assist team members and enhance the shopping experience for customers. This new tool will be available to hundreds of thousands of Target team members in nearly 2,000 stores by August.

Store Companion functions as a personal assistant for team members, providing answers to questions, assisting in training new employees, and supporting store operations to make tasks more efficient. Whether you need help with signing up a guest for a Target Circle Card or restarting a cash register, Store Companion can provide assistance within seconds, all from a handheld device.

In addition to helping team members, Target is using AI to improve its digital services for customers as well. The enhanced product pages and smart search features on Target.com make it easier for customers to find what they need. For example, searching for “summer party” will display a selection of relevant items, from party supplies to snacks.

Target is dedicated to continuing to explore AI innovations in the coming years, with a focus on providing a top-notch experience for both team members and customers.