Taylor Swift is helping Travis Kelce’s podcast thrive

Travis Kelce shared that his relationship with Taylor Swift has had a positive impact on both his personal life and his career. Speaking at Cannes Lions, the NFL champion revealed that after he began dating Swift, interest in his podcast, New Heights, which he hosts with his brother Jason Kelce, dramatically increased. The podcast, which originally had humble beginnings with dog food sponsors, now has the potential to choose high-profile sponsors due to its newfound popularity.

Prior to dating Swift, Travis Kelce was already well-known for his success with the Kansas City Chiefs, but his relationship with the pop star helped him reach a new audience of Swifties. The Kelce brothers acknowledged that the demographic of their show has shifted to include a wider range of listeners, including diehard football fans and young girls. To accommodate the diverse audience, they have made efforts to simplify their content while still keeping it engaging for everyone.

With their podcast gaining more popularity and their personal brands growing, the Kelce brothers have been presented with numerous opportunities for sponsorships and collaborations. Brands like Crown Royal Canadian Whiskey have started to show interest in partnering with them, and their podcast has over 2.4 million subscribers on YouTube, with episodes garnering hundreds of thousands of views. Travis and Jason Kelce are grateful for the support and look forward to more exciting opportunities in the future.