TelevisaUnivision Embraces New Technology Allowing Viewers to Shop While Watching

Spanish-language television company TelevisaUnivision is teaming up with technology company Shopsense AI to engage viewers in shopping during events like the Latin American Music Awards. This year’s award show lineup includes a variety of artists, with Becky G and Thalia as show hosts and performers.

During the awards ceremony, viewers will be prompted to check out a curated collection of products related to the celebrities featured in the program. This aims to enhance the viewing experience and provide an interactive opportunity for the audience.

TelevisaUnivision’s president of U.S. advertising sales and marketing, Donna Speciale, expressed enthusiasm about the partnership with Shopsense AI. The goal is to create a seamless integration of retail into the content, giving partners the chance to reach a wider audience and connect with consumers in more ways.

Shoppable TV, allowing viewers to purchase products featured in the content they are watching, has become a trend across various television companies. Shopsense AI uses QR codes and specific URLs to lead viewers to a digital store tailored to the show they are watching.

Four curated collections will be offered related to the Latin American Music Awards. These collections include fashion inspired by host Alejandra Espinoza, products reflecting the show’s aesthetics, items tied to regional Mexican and urban music, and affordable apparel for fans to dress like their favorite artists.