Didier Bollé describes Terraillon as the awakening of the sleeping beauty, a French SME he has managed since 2012 after it was acquired by Bernard Tapie in 1981 for a symbolic franc. The century-old company, known for producing resistant equipment like scales for weighing canoes, dinghies, or even 140 kg judoka Teddy Riner, has been chosen as the official supplier of scales for the Paris 2024 Olympic and Paralympic Games. Although Terraillon holds a 40% market share, it is a quiet heritage brand that has recently been repositioned around well-being in a broader sense, offering small household appliances, alarm clocks, and connected devices.
The legacy company has had its ups and downs but continues to be a significant player in the market. Terraillon’s recent focus on well-being products has attracted attention and solidified its position as a trusted and reliable brand. Their selection as the official supplier of scales for the upcoming Paris 2024 Olympic and Paralympic Games is a testament to their quality and durability. The company’s range of products, including small household appliances, alarm clocks, and connected devices, demonstrates their commitment to meeting the needs of consumers in a rapidly evolving market. Through their recent repositioning efforts, Terraillon has reinforced its status as a leading provider of well-being products in the industry.