The Bell Boss’ Expectations for Meat Substitutes and Lab-Grown Meat

Over the past 13 years, the outgoing CEO has shifted the focus of the largest Swiss meat processor towards convenience, sandwiches, and salads. He sees deficits in meat substitute products and predicts that laboratory meat will soon become part of everyday life. Mr. Wyss reflects on the image of butchers when he completed his apprenticeship 50 years ago, noting the challenges and changes in the industry over time.

He acknowledges the shift in social norms and values that affect the recruitment of apprentice butchers today. The company is working on better communication and training opportunities to attract more apprentices. The CEO emphasizes the importance of apprenticeships as a pathway to management positions within the company. He also advocates for fair wages for apprentices during their training.

There is a growing trend towards plant-based meat substitutes and organic products, driven by concerns for animal welfare and the environment. Bell has diversified its product portfolio to include plant-based meat substitutes and other label products. Despite the challenges of taste, naturalness, and price, the CEO believes that the market for meat substitutes will continue to grow.

The future of cultured meat grown in laboratories is also discussed, with the CEO highlighting the potential benefits and challenges of this emerging technology. He emphasizes the need for clear labeling and consumer education around cultured meat products. The CEO also addresses the issue of high prices for organic products and the challenges of balancing production costs with consumer demand.

As he prepares to step down as CEO, the outgoing executive shares his plans to start a consulting company in the food sector and spend more time motorcycling. He reflects on the strategic investments and challenges faced by Bell during his tenure, expressing confidence in his successor’s ability to lead the company forward. The CEO envisions a future where Bell continues to innovate and adapt to changing market conditions, while remaining committed to quality and sustainability in its products.