• Mon. Jun 10th, 2024

The Challenge of Incorporating Analytics in Live Sports Broadcasts: Insights from ESPN’s Allison Loucks


Mar 25, 2024

Allison Loucks, Director of Business Development & Innovation at ESPN, recently served as a keynote speaker at the SVG Digital Engagement Forum in NYC. As the Worldwide Leader in Sports, ESPN is known for its innovative approaches to delivering live sports content to fans. The network has a dedicated analytics team that is constantly finding new ways to enhance the viewer experience across different platforms.

During the event, Loucks discussed how analytics play a crucial role in shaping viewer experiences, from traditional television broadcasts to mobile apps, social media, and even sports betting. By leveraging data and technology, ESPN is able to create dynamic and engaging content that resonates with fans in various ways.

To watch more interviews from the 2024 SVG Digital Engagement Forum and stay updated on industry-related conversations, be sure to visit SVG’s YouTube channel. Stay informed about the latest trends in digital engagement and hear from experts like Allison Loucks on the future of sports media and entertainment.

By editor

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