The Growth of the Meta App

The microblogging platform Threads, developed by Meta, has surpassed 175 million monthly active users, achieving this milestone just one year after its launch in the United States and a few months after expanding to Europe. Threads, also known as Hilos, allows users to share ideas, opinions, and creativity through short text posts, similar to its predecessor, Twitter. Initially launched in the U.S. and other countries with separate versions for iOS and Android devices, Threads later made its way to Europe, facing challenges related to privacy regulations.

Upon its release, Threads offered capabilities that were comparable to its competitors, allowing users to create text posts, share links, photos, and videos up to five minutes long. Additional features like re-publishing posts, liking content, saving drafts, and direct messaging were gradually introduced. Meta also rolled out a desktop application for Windows computers and trending topics to enhance the user experience.

The growth of Threads has been consistent since its launch, with Meta announcing significant milestones in terms of user numbers. Despite reaching 175 million monthly active users, the platform aims to create a public space for communities on Instagram that may not have embraced other social networks. Meta CEO Mark Zuckerberg has highlighted the steady growth of Threads, underscoring the platform’s success in reaching a diverse audience.

While Meta continues to expand the features and reach of Threads, its focus remains on providing a unique space for users to engage and share content. As the platform evolves and attracts more users, it will be interesting to see how Threads differentiates itself from other microblogging networks and continues to grow its community.