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The Impact of Technology Adoption on Farm Profitability in Brazil


Apr 3, 2024

In a recent report on farm profitability and technology adoption in Brazil, Alex Wimbush, the chief digital officer of Lavoro Ag, highlighted some of the key differences between farming in Brazil and the United States. Wimbush mentioned that Brazilian farmers tend to be more profitable compared to their U.S. counterparts due to factors such as weather patterns and land ownership. Brazilian farmers often own their land at a higher rate and can typically harvest two to three crops per year, leading to increased profitability.

However, Wimbush noted that U.S. farmers are often more productive in terms of yield per acre, with technology adoption playing a significant role in this difference. While Brazilian farmers excel in seed genetics and crop protection, Wimbush observed that there is a lower adoption rate of digital technologies among Brazilian farmers. Tools like FieldView and John Deere Ops Center are not as widely utilized in Brazil as they are in the U.S.

As Latin America’s largest agricultural retailer, Lavoro Agro plays a crucial role in supporting farmers in Brazil and beyond. By understanding the unique challenges and opportunities in the agriculture sector in Brazil, Lavoro Agro continues to help farmers improve their profitability and embrace new technologies to enhance their operations.

By editor

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