Technology has revolutionized the way sports are organized, played, and consumed. Next year, Tiger Woods and Rory McIlroy’s TMRW sports venture will experience how technology can be utilized to create an entirely new format that blurs the lines between the digital and physical worlds. The hybrid format of the TGL competition will require a designated facility, but the digital efforts will be just as significant as the product itself. This is where the partnership between the Next League and TMRW Sports comes into play, offering official TGL services such as websites, mobile apps, and other digital experiences.
Next League and its CEO David Nugent claim to be at the forefront of digitizing the sports industry, helping rights holders navigate the ever-growing complexity of technology. With a technology-agnostic approach, Next League identifies efficiencies, engages and grows fan bases, and achieves goals, offering ROI-focused client-based service. The addition of industry veteran Juan de Jesús as the Chief Strategy Officer and the acquisition of Infront X’s professional services and digital products business in early 2023 brought more experience and diversity to the Next League team, broadening its horizons to achieve bigger and better results for its clients.
As technology continues to advance, the Next League has its eyes fixed on the horizon, understanding that today’s cutting-edge tech will soon be obsolete. However, Nugent emphasizes that the biggest innovations often come from startups and smaller sports venues that need attention, and there is no shame in following immediately. Besides, the Next League has a deeper mission to impact society positively, encouraging sports venues to think outside of their traditional foundations and promote diversity. Nugent believes that this authenticity is crucial in this industry to elicit investment and make a genuine and positive impact.
The TGL competition will soon be at the forefront of technology-driven innovation in sports, with TMRW Sports hoping that its digital transformation, shorter formats, and player participation will appeal to a wider audience and provide additional income opportunities for golfers. At each event, players use a simulator to make their first drive and are then relayed on the microphone, providing new content possibilities. The green rotates and has hundreds of pistons under its surface, creating exciting and diverse golf holes.
In conclusion, the Next League and its CEO David Nugent’s technology-agnostic approach to digitizing the sports industry offers ROI-focused client-based service, providing an efficient and effective approach to achieving results. As the TGL competition takes center stage in technology-driven innovation, one thing is clear: the relationship between technology and sports is continuously evolving.