The Scientific Approach to Green-Lighting Movies

In a recent article by The Ringer, the science of green-lighting movies is explored. The research studios use to determine what people want out of their movies is discussed in detail. Before a movie is given the green light, studios rely on research to understand whether audiences are interested in a new tornado movie, a biopic about Robert Oppenheimer, or how a project featuring Denzel Washington may impact box office potential.

The article features a conversation between Matt and Joshua Lynn, the president of Piedmont Media Research, who provides insights into the research methodologies used by studios. The discussion sheds light on how studios gather data to make informed decisions about the types of movies to produce.

The article also touches on predictions for the future of the industry, with Matt offering a forecast about Netflix’s stock price. Additionally, readers are offered a 20 percent discount on Matt’s Hollywood insider newsletter, What I’m Hearing…, providing them with exclusive insights into the entertainment industry.

Overall, the article provides a behind-the-scenes look at the decision-making process in Hollywood and the role that research plays in shaping the movies that audiences see on screen. Through data-driven analysis and market research, studios are able to tailor their content to meet the demands of modern audiences, ensuring that their movies resonate with viewers and drive box office success.