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The Significant Business of Fashion Totes


Feb 13, 2024

The demand for leather tote bags has increased significantly, with a 300% rise in searches according to Net-a-Porter market director Libby Page. This shift signals a growing desire for larger, utilitarian-style bags. The tote bag market is projected to be worth $3.6 billion by 2030, indicating the popularity of this versatile accessory.

Affordable totes like the $40 LL Bean are trending alongside luxury options, leading to questions about the sustainability of high-end totes in the market. However, market research firm Euromonitor International’s head of luxury goods, Fflur Roberts, believes that the luxury tote continues to serve a purpose and meets the needs of a changing lifestyle. These totes can incorporate everything needed for hybrid lifestyles and also serve as aspirational products.

Gabriel Rylka, founder of luxury fashion resale platform Break Archive, notes an increase in demand for larger tote bags, suggesting that practicality and utility are becoming more prioritized in fashion. The shift away from micro-trends and towards comfort and utility has led to a preference for larger, everyday bags that can accommodate all necessities.

Historically, totes have been seen as low-ticket items for gym and shopping use. However, the rise of luxury tote options has challenged this perception, presenting the tote as a statement piece. The growing demand for luxury totes suggests that they are being viewed as more than just practical accessories, but as fashion-forward items.

By Editor

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