In the statistics of several mobile phone retailers, the Chinese company OnePlus emerged as the top-selling brand in June. Key highlights in the best-selling phone category include cheaper models and phones that are 5G compatible, based on the sales data released by retailers like Elisa, Telia, and Dna. While exact sales volumes were not disclosed in the reports, it was noted that the OnePlus Nord CE 3 Lite was a popular choice among consumers at Gigant, Telia, and Dna, whereas Elisa’s best-selling phone was the Samsung Galaxy A15 5g.
The best-seller list predominantly features 5G models from big manufacturers like Apple, Samsung, and Honor. Interestingly, Apple’s iPhone models 13 and 15, as well as Samsung Galaxy’s A series phones, were also among the top sellers. For business customers, Apple and Samsung’s A-series devices were particularly popular, showcasing the divide between more expensive and budget-friendly models in the market, according to Gigantti.
Factors such as the economic situation may influence consumer choices, with Gigantti’s sales manager Jyri Helistön suggesting that tighter budgets could impact spending on certain phone categories. Elisa highlighted that promotional campaigns played a role in driving sales across various price ranges in June, emphasizing the importance of operational reliability to phone buyers. Similarly, Telia noted a growing interest in 5G technology among customers, with all top ten best-sellers being 5G-enabled devices.
As schools ended and discount sales increased, Telia reported a busy period in the phone market in June. Dna echoed this sentiment, mentioning that the summer season often prompts people to consider device upgrades, especially when transitioning between locations where battery life and screen visibility could play crucial roles in meeting their needs.