Tonight, the sports business world will gather at the Marriott Marquis Times Square in N.Y.C. for the 17th annual Sports Business Awards. There are 90 nominees in 16 categories competing for top honors, recognizing excellence in the industry over the past year. The event will also honor Arthur M. Blank, owner of the Falcons and Atlanta United, with the Lifetime Achievement Award, and present the McClendon Foundation with the Celebration of Service Award. Additionally, the brand Activation of the Year will be awarded for the first time as a new honor.
The awards will be given in various categories including Deal of the Year, Best in Sports Betting, and Best in Sports Social Media. There will also be recognition for categories like Sports Team of the Year, Sports Executive of the Year, and Sports League of the Year. MLS, MLB, and NASCAR are all well-represented in the nominations, with notable mentions for Lionel Messi’s signing with Inter Miami and NASCAR’s media rights deals.
The red carpet arrivals will begin at 5pm ET, with the ceremony scheduled for 7pm. ESPN’s Elle Duncan and Jay Williams will serve as hosts for the evening. Follow along on sportsbusinessjournal.com and social media channels for coverage of the winners and festivities at the 2024 Sports Business Awards (SBJ).
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