This week’s martech highlight features Siteimprove’s latest generative AI features and Iterate.ai’s new interplay app-coder. The marketing quote of the week, from Eric Sandberg, Managing Director at Dynata, discusses how programmatic ad tech enables marketers to more quickly and easily target their media to their exact target segments.
In the MarTech QnA with the Expert section, Celia Fleischaker, Chief Marketing Officer at isolved, discusses the opportunity for CMOs to provide value to the business using available technology. She highlights the value of intent data in understanding customer interests and using that data to drive programs across the business.
The martech articles in this week’s highlight cover various topics such as B2B lead nurturing, creator-driven marketing, and customer marketing. Additionally, the latest episodes of The SalesStar Podcast feature conversations on optimizing customer journeys, building end-to-end digital campaigns, and using email signatures to drive marketing and sales.
Overall, this week’s martech highlight offers a range of insights and discussions on the latest trends and technologies in the marketing and technology space.