NewJeans, a popular K-pop band, is set to collaborate with the renowned battle royale video game PUBG Battlegrounds. The band, consisting of Danielle, Hanni, Haerin, Hyein, and Minji, has gained international recognition in less than two years since their debut. Their unique and energetic style, showcased in hit songs like “Attention” and “Hype Boy”, has captured the hearts of millions of fans worldwide. Now, NewJeans is venturing into the world of video games with this exciting collaboration.
The partnership with PUBG Battlegrounds will introduce a range of exclusive cosmetic items for players, inspired by the band’s iconic bunny hats and beanies from their popular music video “OMG”, as well as Bunnies-themed backpacks (named after the band’s fandom). Players can expect to find NewJeans-inspired clothing, accessories, colorful chests, and special chests offering unique bonuses. The collaboration is scheduled for release on June 12, 2024 for PC and June 20, 2024 for consoles, accompanied by an introductory video showcasing weapon customization.
NewJeans is managed by ADOR, a subsidiary of Hybe Labels, the same company that oversees the globally acclaimed BTS. The group’s creative director, Min Hee-jin, a seasoned veteran in the K-pop industry, has blended early 2000s influences with a fresh musicality to create a unique sound. Since their debut in July 2022, NewJeans has rapidly risen to the top of the music charts, winning numerous awards both in Korea and internationally. Their most recent release, the double single “How Sweet/Bubble Gum”, has garnered widespread acclaim.
With their distinctive style and infectious music, NewJeans continues to make waves in the global music scene. The upcoming collaboration with PUBG Battlegrounds marks a new chapter in their journey, as they strive to expand their influence into the realm of video games and reach an even wider audience.