What motivates certain individuals to litter?

In our household, we often find that individuals have various and sometimes conflicting needs that influence our actions. For instance, someone may value a clean environment but feel tired or lazy when it comes time to take out the trash. Additionally, we may unintentionally mimic the behaviors of those around us, which can have a positive impact on our actions. Research indicates that observing others can either encourage or discourage environmentally friendly behaviors.

Children can also serve as role models in this regard, as avoiding littering can become a habit akin to other daily routines. Financial penalties have also been shown to incentivize more eco-friendly practices, according to studies conducted by Kirsi Salonen, a Ph.D. in eco- and environmental psychology at the University of Tampere. These measures can help encourage individuals to make more sustainable choices in their daily lives.