Wheaties has announced its latest limited edition box featuring icon and activist athlete Billie Jean King, who is known as a true Wheaties Champion. King, a highly decorated tennis champion with 39 major titles, including a record 20 Wimbledon Championships, is being honored on the Wheaties box for the first time. She was also the first woman athlete to receive the Presidential Medal of Freedom, have a sports venue named after her, and earn over $100,000 in prize money in a single tennis season. King has made significant strides for women in sports through her activism and determination.
Mindy Murray, Brand Experience Director of Morning Foods, expressed the brand’s excitement in recognizing King on the new Wheaties box cover and celebrating her contributions to the world of sports and beyond. Wheaties has a long history of honoring athletes who excel in their sport and make a positive impact in their communities, and King joins the ranks of other notable athletes who have been featured on the iconic orange box.
King herself shared her gratitude for being chosen to be on the Wheaties box, highlighting her dedication to promoting equality and inspiring individuals, especially girls and women, to dream big. She sees this opportunity as a way to celebrate the next generation of champions and continue her mission of uplifting others.
In addition to the limited edition Billie Jean King Wheaties box, Wheaties is expanding its range by introducing Wheaties Protein cereal. This new offering boasts over 20g of protein per serving, making it the highest protein cereal from General Mills. The cereal comes in two flavors, Honey Pecan and Maple Almond, and is now available at select Walmart stores, with plans to expand to retailers nationwide this spring.
Fans can look for the Billie Jean King Wheaties box at retailers across the country this month for a suggested retail price of $6.19. The box pays tribute to King’s remarkable achievements and serves as a reminder of her impact on the athletic world.