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Who is the purchaser of Melectronics and what other items are being transformed?

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Jun 16, 2024

Migros is preparing to announce the fate of Melectronics, SportX, and other store chains as part of a major restructuring effort. This restructuring goes beyond just these stores and will have a profound impact on the entire Migros organization. Here are four key points to guide you through the upcoming changes.

One of the major changes at Migros will be in its specialist stores, which have been struggling in recent years due to increasing online competition. The restructuring will likely involve selling off certain chains, such as Melectronics and SportX, and potentially others like Micasa, Bike World, Obi, and Do it + Garden.

For example, it is expected that Melectronics will be sold, with potential buyers including Media Markt and Fnac. SportX may be acquired by companies like Decathlon or Ochsner Sport. The future of other specialty stores like Micasa, Bike World, and Obi is uncertain, with potential sales or reorganizations on the horizon.

Beyond the specialist stores, Migros is also undergoing changes in its supermarket business and production companies. The establishment of Supermarkt AG aims to centralize management of supermarkets to improve efficiency and competitiveness. Meanwhile, the Migros Industry is refocusing on producing high-quality private labels at competitive prices.

Overall, Migros plans to cut 1,500 jobs as part of its restructuring efforts, with additional job losses expected through the sale of subsidiaries. The full extent of the changes at Migros will be announced internally, with further details expected in the coming weeks. These changes will reshape the Migros cosmos and set the stage for a new era for the iconic Swiss retailer.

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