Angelina Jolie has launched a new business venture called Atelier Jolie, which allows consumers to take on the role of designer when creating unique fashion statements. In a mission statement posted on her Instagram page, Jolie asks, “Why should I buy someone else’s design when I can design my own?” She also launched a new Instagram account for Atelier Jolie. The business is described as a “creative collective,” in which consumers work with tailors, pattern makers, and artisans to create one-of-a-kind fashion.
Atelier Jolie appears to be in step with the concept of sustainable and community-minded fashion. According to Jolie’s Instagram post, the business uses carefully selected, high-quality vintage materials and deadstock. The goal is to revive items in one’s closet and repurpose them into a quality piece with a personal touch.
Jolie wants to create a community of creativity and inspiration that is accessible regardless of socioeconomic background. She highlights the importance of shining a spotlight on the people involved in the creation of each piece. The business will bring together a diverse team, including apprentices from around the world, in an effort to support artisans and creators worldwide.
Jolie’s interest in fashion is not new. She has worked with some of the best tailors and designers and sees fashion as an art. Atelier Jolie is described as a place where creative people can collaborate with skilled professional tailors, pattern makers, and artisans from around the world.
Despite the fact that Jolie has worn famous designer labels in the past, she seems uninterested in limiting fashion to the wealthy elite. The goal of Atelier Jolie is to create a fashion community that encourages creativity and inspires people from all walks of life.
While Jolie admits that she is more of an artist than a businesswoman, she invites others to grow the business with her. Atelier Jolie seems poised to make waves in the fashion world, thanks to its commitment to sustainability, community, and self-expression.