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Yahoo to integrate Artifact technology into Yahoo News following acquisition of the app


Apr 3, 2024

Yahoo has acquired Artifact, a news app created by the founders of Instagram, Kevin Systrom and Mike Krieger. Artifact uses artificial intelligence (AI) to generate personalized content for users. The app functions similarly to TikTok, but instead of video clips, it provides text and articles based on user activity.

Initially, the creators of Artifact announced that they were shutting down the app due to limited market opportunities. However, they later decided to keep the service running as it required less investment to maintain than they had anticipated. Yahoo’s acquisition of Artifact means that its technology, including the personalization system, will be integrated into Yahoo services like Yahoo News in the near future.

As for other topics mentioned in the original content, there were references to bot traffic, affiliate marketing courses, app store optimization best practices, ecommerce conversion rates, and AI tools for affiliate marketing. These topics seem to be unrelated to the acquisition of Artifact by Yahoo and are likely snippets of information or search terms related to digital marketing and online business strategies.

By editor

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