5 Tips for Transitioning Your Training Business to an Online Format

DJ Gibson is a fitness coach based in New York City who specializes in training clients one-on-one. With a background in rehabilitation settings, he has become known as a mobility specialist who uses calisthenics and kettlebells to help his clients achieve their fitness goals. Like many in the fitness industry, Gibson is looking to expand his business from physical spaces to an online platform by offering coaching and programming through an app. He understands the need to take action to protect his business as it grows and reaches more clients across different platforms.

To ensure the safety and privacy of his clients, Gibson engages in a discussion with Pete Hill, a vice president of product at The Hartford, a company that specializes in small business insurance. Hill provides insight on liability policies and emphasizes the importance of safety in the various small private gyms where Gibson currently trains clients. By understanding his liabilities and the responsibilities of gym owners, Gibson can better protect his business as it expands both online and in physical spaces.

Hill offers valuable advice to Gibson on growing the online arm of his business while navigating potential business and privacy risks. From marketing to data liability, Hill provides guidance on safeguarding clients and ensuring the success of Gibson’s expanding business. For those looking to start or scale their businesses, The Hartford has a Small Business Playbook that offers expert information on financial, marketing, and other professional aspects to support growth at every stage.

The Strength In Diversity program, created by Men’s Health and Women’s Health, provides trainers from marginalized communities with mentorship from elite fitness professionals, certifications, and knowledge to become leaders in the wellness industry. The support and expertise of partners like The Hartford play a crucial role in helping trainers like Gibson succeed in their endeavors.