Italian spirits group Campari recently completed the acquisition of French cognac brand Courvoisier for 1.08 billion euros, marking the company’s largest transaction to date. The acquisition was the result of exclusive negotiations that began in December 2023 with the brand’s previous owner, American spirits group Beam Suntory. The agreement was finalized in February, with Campari potentially paying an additional 112 million euros in 2029 based on certain sales targets.
Founded in 1860, Campari has grown into a multinational company with a presence in over 190 countries and a portfolio of around fifty brands, including Aperol, Grand Marnier, and Picon. The company’s expansion through acquisitions began in 1995 and has cemented Campari as a key player in the global spirits industry.
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