The program, known as Creator AI, is designed to allow influencers to engage with their followers through direct messages on Instagram. The chatbot is intended to imitate the voice of the influencer and respond to fans automatically, creating an avatar of their character. The goal is to help influencers connect with their fans more effectively and reduce the burden of responding to a large number of messages and comments.
Most messages will be sent automatically, with a disclosure that they are responses created using artificial intelligence. Ava Chen, director of fashion collaborations at Instagram, introduced the project to content creators, but it is unclear whether the program will be widely distributed or limited to certain network influencers with large audiences.
Content creators can choose the data that Meta uses to mimic their expression and create a virtual persona to interact with fans. The software will use a celebrity’s past responses from their social media posts to “learn” about their personality and automatically respond to fans. Meta declined to comment on the details of the program.
The program aims to provide influencers with a tool to better connect with their fans, automate responses, and reduce the time spent on managing messages and comments. With the use of artificial intelligence, influencers can create a virtual persona that interacts with fans in a personalized and “human” way, enhancing their online presence and engagement.