The European regulation known as the AI Act, which will govern artificial intelligence in the Union, is set to come into effect soon but will not be fully applicable for over two years. In the meantime, the Commission has introduced an AI Pact to encourage companies to prepare for the new rules ahead of time. Licia Garotti, a partner at the PedersoliGattai law firm specializing in Technology and Industrial Property law, emphasizes the importance of approaching AI technologies with competence and awareness. Many businesses may already be using AI technologies in their processes without realizing it and should be ready to take advantage of the benefits it can offer, such as increased productivity and innovation.
Garotti stresses the need for companies to address AI technologies within a broader context that includes factors like technology, industry and governance, ethics, regulation, economic-social impact, and sustainability. She warns that without the right approach, there is a risk of encountering gaps in compliance. Companies should not view the AI Act as a hindrance to innovation but rather as a guide to support developers and users. By proactively adapting to the rules outlined in the AI Act and participating in initiatives like the AI Pact, companies can seize the opportunities presented by evolving technology.
In addition to the AI Act, companies must also consider other regulations such as the AI Liability Directive, the Digital Markets Act, the Digital Services Act, and national laws, as well as sector-specific regulations. Garotti highlights the importance of standardization facilitated by laws that apply across the Union, which can help streamline processes and reduce bureaucratic obstacles. She also points out Italy’s role in attracting investments in sectors like semiconductors and microelectronics.
While some critics argue that Europe’s focus on competitiveness may overshadow fundamental rights, Garotti suggests looking to initiatives like the draft framework convention on artificial intelligence from the Council of Europe and the United Nations. These efforts aim to address human rights, democracy, and the rule of law in the context of AI development. Garotti emphasizes the need for coordinated investment and regulatory efforts to keep pace with global leaders in AI technology.