Rain Technology, a directional display company, has introduced Display Screen Branding, a new innovation that allows logos or text to be displayed to individuals outside of the central viewing angle of the display for marketing and privacy purposes. This cutting-edge solution can be utilized for retail displays, POS systems, ATMs, and more, providing a versatile option for various industries.
CEO of Rain Technology, Robert Ramsey, highlighted the company’s expertise in optics and photonics, emphasizing their commitment to developing new functionalities for LCD and OLED displays. The Display Screen Branding technology, which incorporates a switchable layer within the display, enables marketers to showcase a static logo or promotional message even when the display is turned off or when the device is in privacy mode.
In addition to its applications in retail and banking, the solution also extends to automotive displays, offering branding opportunities for vehicles. Elly Chen, director of product planning and marketing at CMMT, expressed enthusiasm about the potential of this technology in the automotive sector, especially with the emerging trend of pillar-to-pillar displays. With a seamless integration process and support from panel manufacturing partners, brands can bring their creative vision to life using Display Screen Branding technology.