Market update: Ford executives to present new business plan

Ford Motor Company executives are set to provide investors and analysts with an update on the automaker’s growth plans, both virtually and in-person at Ford’s headquarters. The event will detail Ford+’s growth strategy, which includes dividing the company into three different business units: Ford Model e, which focuses on electric vehicles and software, Ford Pro, which is dedicated to fleet customers, and a third unit that has not yet been named. Executives from each of the three business units will provide new key progress indicators and discuss the latest financial targets, including how the company plans to achieve a 10% corporate profit margin by 2026 and an 8% profit margin for its EV business.

At the event, dubbed “Moment of Truth: What Wall Street Wants,” Chief Financial Officer John Lawler stated that growth strategies and new divisions are improving the business and creating value. CEO Jim Farley, Ford Blue President Kumar Galhotra, Ford Model E’s Doug Field and Lisa Drake, and Ford Pro’s Ted Kanis will all be in attendance. Farley said in a statement ahead of the event that “at Ford, the days of having everything for everyone are over. We develop and deliver connected digital products that provide our customers with a customized ownership experience. It will open up a large revenue pool and unprecedented growth.”

Looking to the future, Ford aims to produce 600,000 EVs by the end of this year and 2 million EVs by the end of 2026. The company reaffirmed its full-year financial guidance of $9 billion to $11 billion in pre-interest and pre-tax adjusted earnings. Ford shares closed at $11.65 per share at the market close on Friday, and the company’s progress towards achieving its ambitious goals will continue to be an evolving story.

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