Sam Altman, the CEO of OpenAI, is seeking to gain the favor of movie studios with Sora, the company’s new video-generating tool. According to the Financial Times, Altman has recently held meetings with Hollywood executives in an attempt to persuade them to use the tool in their productions. Some studios have shown interest in using Sora, which creates realistic videos based on user prompts and can include complex scenes with multiple characters and specific types of motion.
OpenAI unveiled Sora in February, and although it is not yet available to the public, it has the potential to be a game-changer in the film industry. Altman and OpenAI’s COO, Brad Lightcap, met with executives from Paramount, Universal, and Warner Bros Discovery to discuss Sora. Some studios see the tool as a way to save time and money, but no formal agreements have been made as yet.
As concerns grow about the impact of AI on creative industries, some filmmakers like Tyler Perry have expressed worries about the use of tools like Sora. Despite this, OpenAI released the first third-party videos created by Sora, featuring flying pigs and an underwater fashion show. Other companies are also working on similar text-to-video tools, such as Google-backed startup Runway, Meta’s Emu Video, and Google’s Lumiere.
In addition, Axel Springer, the parent company of Business Insider, has a global deal with OpenAI to allow the training of AI models on its media brands’ reporting. This collaboration could lead to further advancements in AI technology and its use in various industries, including entertainment.