AT&T Business recently launched a new campaign featuring former cast members of the popular TV show, “The Office.” Instead of selling paper in Scranton like in the show, the campaign depicts the characters selling custom sleep pillows with sound recordings of actor Rainn Wilson’s voice to aid in relaxation.
In the campaign, characters from “The Office,” including Rainn Wilson, Jenna Fischer, Craig Robinson, Creed Bratton, Kate Flannery, and Brian Baumgartner, work together on the product launch. The group struggles with challenges like keeping track of inventory, creating social media content, and gaining access to the computer room to officially launch the site. In the end, with Flannery’s unconventional skills and support from AT&T Business solutions, they successfully launch the site and relax with their new pillows.
The campaign, which began airing on April 17th, first teased during the Masters golf tournament in mid-April. Despite being off the air for over a decade, “The Office” remains popular on streaming services, leading to actors from the show appearing in various advertising campaigns over the years.
The creativity of the campaign showcases the enduring appeal of “The Office” and its cast of characters, leveraging their familiarity to create humorous and engaging content for viewers.