The Evolution of the Partnership between Ferrari and HP

Ferrari and HP Inc. have announced a historic multi-year title partnership that includes a shared commitment to promote sustainable innovation and accelerate the use of targeted technologies across the Scuderia Ferrari Formula 1 team, Scuderia Ferrari Esports Team, and the Scuderia Ferrari Driver Academy. The collaboration aims to accelerate sustainable innovation in sports through the integration of HP’s high-performance products and services, enabling the Prancing Horse teams to enhance training precision and strategic decision-making on and off the track. The companies also plan to scale education initiatives within their teams and communities to create a lasting impact for future generations.

The new partnership will see the HP logo on Maranello’s Formula 1 single-seaters, with the team racing as Scuderia Ferrari HP starting at the Miami Grand Prix in May. The Scuderia Ferrari Esports team and the Scuderia Ferrari car in which Maya Weug competes in the F1 Academy will also race under the new name. Before the Miami Grand Prix, representatives from both companies will present the Scuderia Ferrari HP livery in a unique edition designed specifically for the event.

Ferrari CEO Benedetto Vigna and HP CEO Enrique Lores expressed excitement about the collaboration, emphasizing their shared values of innovation, sustainability, and commitment to future generations. Vigna highlighted the legacy of Ferrari’s founder and the company’s drive for continuous progress, while Lores emphasized the natural fit between HP’s technology, performance, and craftsmanship with Ferrari’s rich history.

Both brands are looking forward to leveraging the global racing stage to accelerate sustainable innovation and create lasting impact for customers and communities. The partnership represents a significant opportunity for growth and collaboration between two iconic companies.