The Seed World editors are feeling positive about the recent changes in the Seed World brand over the last few months. According to Aimee Nelson, editor of Seed World U.S., this change is a natural fit for all of their brands. She believes that having everything under the Seed World name will bring more recognition and credibility to their sector. By unifying their brands, they aim to create a cohesive connection with their readers.
Nelson also mentioned that this change will help the editors adopt a global perspective when addressing agricultural issues, as agriculture is not confined to local boundaries. Senior editor Marc Zienkiewicz of Seed World Canada shared the same sentiment, stating that having everything under one umbrella gives the brand a global feel. With just a click of a button, he can access information from the entire global seed sector, spanning across countries and continents.
Marcel Bruins, editorial director of Seed World Europe, expressed his excitement about having everything under one umbrella now. He mentioned that while they were already a big family, it wasn’t always clear to their audience. However, with the brands now under one big banner and platform, the brand feels more unified and connected.
Elena Mansur O’Dowd, the associate editor of Seed World LATAM, discussed the importance of connectivity within the agricultural world. She stated that all stakeholders in the region need to feel like they are part of the conversation and be able to give their perspective and comments. With the agricultural world being so interconnected, it’s crucial for everyone to be involved.
Madeleine Baerg, director of content, emphasized the significance of connecting editors, geographies, and regions within the sector. She highlighted that while the sector may feel vast, it’s actually quite small and interconnected. The goal is to provide accessible content that resonates with audiences on a local, regional, and global scale, ensuring that people get the content they want in their specific regions.