UNM Anderson School sales students Eddie Acosta, Andrew Salazar, and AJ Dille dominated the virtual RNMRKS international role-play sales competition held on April 10-11. The trio placed second, fourth, and fifth respectively in the competition, which saw participation from over 1,000 students from 47 universities worldwide. The competition is scored based on points, with a perfect score being 10,000. Acosta received 9,589 points, Salazar received 9,571, and Dille received 9,542.
The RNMKRS competition is known to be the world’s largest sales competition, offering students a platform to showcase their sales skills. This success is a testament to the talent being nurtured in the Anderson School’s sales program, as noted by Associate Professor Dimitri Kapelianis, the director of the UNM Sales and Business Development Center. The continued excellence of Anderson students in this competition highlights the depth of sales talent being cultivated at the institution.
Participation in the RNMKRS competition provides students with real-time practice in essential selling steps such as introduction, discovery, presentation, objections and concerns, and closing. Through dynamic simulations leading up to the competition day, students hone their skills in a competitive environment. Acosta, Salazar, and Dille collectively completed 400 simulations, emphasizing the importance of active preparation and practice in achieving success in the competition.
The RNMKRS competition utilizes an app-based technology developed by selling professionals, featuring an artificially intelligent customer bot named Alex Taylor. This tool guides students through basic concepts and provides immediate feedback to help them improve their skills. Students like Acosta attribute their success to the guidance received through the app, as well as the ongoing support and mentorship from professors Dimitri and Wyatt.
For more information on the UNM Center for Sales and Development and the success of its students in competitions like RNMKRS, visit their website at https://salescenter.mgt.unm.edu/.