TikTok has announced that it will now start labeling content created using artificial intelligence when uploaded from certain platforms. This decision is part of TikTok’s efforts to combat the spread of misinformation on its social media platform. The announcement was made on ABC’s “Good Morning America.” TikTok’s Head of Operations & Trust and Safety, Adam Presser, explained, “Our users and our creators are so excited about AI and what it can do for their creativity and their ability to connect with audiences.”
In the past, TikTok has encouraged users to label content that has been generated or significantly edited by AI. The platform also requires users to label all AI-generated content if it includes realistic images, audio, and video. This new labeling system will help users discern between fact and fiction, ensuring transparency and clarity on the platform. By implementing these changes, TikTok seeks to maintain the authenticity of content while embracing the technological advancements provided by artificial intelligence.