AT&T Business has collaborated with Rainn Wilson, Jenna Fischer, Craig Robinson, Creed Bratton, Kate Flannery, and Brian Baumgartner to embark on a journey to create a new company and launch a new product, all powered by AT&T Business. The campaign focuses on showcasing how small business customers rely on the AT&T Network during high-pressure situations to get the job done, emphasizing the need for a Next Level Network during these ‘Next Level Moments’.
This campaign highlights the adaptability needed to start a small business, with a comedic twist provided by the beloved TV stars. Rainn Wilson’s posts on LinkedIn and Instagram created speculation until a commercial aired on Masters Sunday confirming his partnership with AT&T Business to launch Dream with Rainn. Rainn introduces an innovative sleep aid pillow with his voice incorporated, promoting a good night’s sleep with soothing sounds.
Rainn enlists the help of Jenna Fischer, Craig Robinson, Brian Baumgartner, Creed Bratton, and Kate Flannery to join him in this venture. The commercial shows Dream with Rainn’s leadership team preparing for the launch day, with everyone on board but differing levels of dedication shown as they get ready for the big day. Despite the expected obstacles and humorous moments, Rainn’s dream comes to fruition thanks to the reliability of AT&T Business.
Fischer, who plays the role of the social media manager in the business, expresses gratitude for having AT&T Business to help share the chaos with the world. Overall, the campaign showcases the importance of having a reliable network like AT&T Business to support small businesses during significant moments of launching new products and ventures.