Welcome back to the Business of Sports Podcast! Join hosts Michael Barr, Scarlet Fu, and Damian Sassower as they discuss the latest headlines and stories in the world of sports.
One of the hot topics this episode is the big money involved in this year’s NCAA Tournament. Bloomberg Intelligence senior media analyst Geetha Ranganathan shares insights on how March Madness could bring in an advertising windfall for major media companies broadcasting the games. They also touch on the growing trend of live sports being a big draw for viewers.
Bloomberg Opinion columnist Allison Schrager joins the discussion to talk about America’s obsession with sports gambling and March Madness. Despite efforts to regulate and discourage this type of “productive risk-taking,” it continues to be a huge part of the sports culture.
The hosts are also excited about the start of the MLB season and chat with MLB Network insider Jon Morosi about this year’s big storylines. From the betting scandal involving Shohei Ohtani to the Dodgers’ chances of winning it all, they cover it all in this episode.
And don’t miss out on a snippet from the latest episode of “The Deal with Alex Rodriguez and Jason Kelly,” featuring guest Hannah Storm. Tune in to hear all the latest insights and news from the world of sports.