Beyond Meat (BYND) has recently introduced an expanded selection of its “Crumbles” product line, which has received certification from the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program. The company aims to highlight the health benefits of its plant-based products with these new additions.
CEO Ethan Brown of Beyond Meat sat down with Yahoo Finance Executive Editor Brian Sozzi to discuss the company’s latest health-oriented products and their overall market strategy. Brown emphasizes that their plant-based foods are not the “highly processed” products they are often portrayed as, and stresses the support they have received from the nutrition and medical communities.
The company is working to combat the negative perceptions surrounding plant-based foods and position their products as a healthy alternative. Brown explains that the industry has attempted to frame their products as unhealthy, but the support from experts in nutrition and medicine contradicts this narrative.
For more insights and market updates, you can watch the full episode of Yahoo Finance Live.