Coach has launched a vibrant “Find Your Courage” campaign for spring, featuring rapper Lee Young-ji. In this new chapter set in a virtual universe, Lee discovers the courage to challenge expectations and break the mould with humor. Each visit she makes in this virtual world reveals an individual’s “superpower,” helping her to uncover her true self in a unique way.
The campaign, titled “The Courage to Be Real,” is focused on inspiring people to express all facets of their identities. “Find Your Courage” blurs the lines between physical and virtual worlds, drawing inspiration from how modern youth are redefining authenticity and embracing their complex identities. The collection features the Tabby shoulder bag in a variety of vibrant color options and more.
As part of the campaign, Lee Young-ji explores the concept of courage in expressing one’s true self and discovering what makes each person authentic. Through a colorful and imaginative journey, Coach encourages individuals to embrace their multi-dimensional identities and courageously navigate the complexities of who they are. The campaign aims to inspire individuals to find the courage to be real, unique, and unapologetically themselves.